My expertise
For work, I am a brander.
My vision is that more brands' teams worldwide humanize than not. It is my mission to resolutely clarify go-to-market communication that cultivates goodwill, particularly for startups.
This is achieved by cyclically reinforcing brands' recall, renewals, and referrals which increases their brand equity so they are rewarded by clarifying ideas that improve value for all. Beneficiaries gather in communities of practice so ideas unite into intent that impacts.
My vision evolved as evidenced below.
Let's grow to expand
Bold ideas bring about change. They provoke, delight, and inspire us. Rare as they are, they predictably manifest new forms of thinking and connection. Bold ideas, when designed and executed well, move humanity forward.
Distracting offerings are all around us. They intentionally consume our attention, but unintentionally cause anxiety if not aligned with our needs. Those instances are your opportunity to standout to help consumers focus on what matters.
Decoded over a decade
Go-to-market (GTM) mesmerizes me. From daily podcasts and audiobooks while on the move to speaking with mentors to dozens of articles weekly and more, I relentlessly hone my craft. These insights have been leveraged and improved while consulting 20+ companies and founding my own startups. This has persisted daily for over a decade.
Over the years, my deepest interests have distilled into an expertise for go-to-market messaging and how it operationalizes into team's daily workflow.
Since 2010, I have helped dozens of companies reconstruct their brand’s messaging that has guided their high-stakes pitches and mass market campaigns to acquire buyers in 80+ countries. Among other milestones, my messaging has guided three Fortune 500 teams to sell two products with billion-dollar revenues, gained entry into Yale’s Innovation Summit, pitched to four billionaires and one Fortune 50 CEO, been endorsed by social media celebrities, and was chosen in 2021 from several thousand applicants as a Top 100 U.S. Marketer. I have presented on branding at events from Silicon Valley to South Korea and co-led over 160 events in Silicon Valley for startups.
My expertise helps your go-to-market team master the message that unites your team and its brand's community. I offer it in various ways we collaborate.
125+ GTM books read
3,000+ GTM podcasts/videos heard
8,000+ GTM expert chats
Cross your markets' communication chasm.
For teams selling to big-budget buyers, they know executive-level messaging is entirely different than mainstream smaller buyers. Of the 20+ companies I have consulted for before founding TerraLoop, teams that deprioritized this chasm had daily off-message confusion that led to many needless meetings and some went bankrupt. I learned how to avoid those issues in real-time and retrospectively by clarifying their main message.
Your company's or offering's main message—often the mission or tagline—is a promise to buyers. Without converging your team on that message on all channels and for each market, it causes confusion, conflict, and market irrelevance.
Engage both types of markets as your team scales up to (and well past) 30 members with a main message that builds a recognized, renewed, and referred brand in its community, by applying to consult my service-based firm, TerraLoop.co.
How we can collaborate
Consulting
Podcasts and events exhilarate me.
The energy created in the room, and the energy I help create, is what compels me to keep sharing insights learned and explore new ideas with hosts to entertain and enlighten their audiences.
Our sample core topics can include:
Increasing brand recall;
Increasing brand renewals;
Increasing brand referrals.
Do you have a podcast or access to event slots? I bring ideas to discuss and decks to present while working with your agenda. Contact me for info, such as my Press Kit, availability, rates, and more sample podcast interviews (some shared here).
Speaking
I serve as an adviser in the U.S. Market Access network. Aiming to build a brand in the U.S., such as Silicon Valley? Reach out to me for options.
Channel collaborations
More collaborations are in progress. See a fit? Contact me.
I help bold founders communicate their brand compellingly by constructing messaging, such as pitch decks, for early-stage buyers and investors.
Cohorts that I advise include: BRAM (Brand, Retail, Media & Advertising), New Materials & Packaging, Phoenix (U.S. regional cohort in Arizona), Alberta (Canadian regional cohort).
U.S. Market Access Center
Plug and Play Tech Center
* I am an advocate of theirs, not an affiliate.
My flywheel services
Workshop, to shape
Integrating your flywheel into your team's daily workflow is key to making it into routine behavior. Making this possible requires focus, discipline, and attention to detail as it permeates all key activities, tools, and resources to ensure it is not only embedded correctly into your ongoing projects and tasks, but that the team is trained on how to use it from day one and inspired by it.
Program, to set-up
With hundreds of factors to work through, each flywheel is uniquely impactful to your team. Ensuring it achieves the intended results by being constructive (rather than destructive) is offered through my Workshop where, within a short while, your team designs it with me to answer key questions such as: "What is required as part of it?" "How can we ensure we created the best structure for us among its endless combinations?"
Once integrated into your team's daily workflow, keep it on track to gradually increase momentum in the coming months. This focus and discipline create a work cadence that makes the reality of reaching breakaway success in your chosen market more of a reality. Culture and market distractions are guaranteed, so my intent will be to guide your team back on course throughout to reach the point of dominating your chosen market faster.
Project, to sync-up
"CJ is one of the brightest individuals I've ever had the pleasure of working with. CJ has acted as both a mentor and adviser to myself over the years, helping me with everything from creating marketing strategies to building additional revenue streams for my business. Both a visionary and a pragmatic leader, CJ Terral is an artisan and the art of business is his craft."
Brian Foley
Senior Manager of Sales, Checkout.com
