courses

When the position is unclear, costs remain high while demo requests drop and traction stalls.

Courses are dedicated to helping early-stage founders clarify positioning as a team to grow fast.

Choose Your Category's Course

Course: "Pitch Your Category"

Who: Best for early-stage startup founders and investors for their pipeline and portfolio.

What: Pitching how you will lead a category is tough. Learn how to clarify it to investors in your investor deck so they can understand in minutes.

Do you have a course idea for founders that could help them define their category and delegate? Book a time to brainstorm it with CJ to consider.

Bold Ideas are Welcome

"It’s a bit sad to see about 1.5 years of coaching vaporized to dust and equated to wasted time being replaced with what’s been learned in 2 hours of CJ’s time. CJ has a rare ability to deconstruct complexity using first principles — semantics, syntax, and pragmatics — and then help rebuild it into a framework of key attributes that are mutually exclusive, collectively exhaustive, and self-reinforcing. This process defines what a startup truly is at its core. He has repeatedly demonstrated this skill in how he works with founders, including myself, transforming abstract ideas into a coherent flywheel that aligns every dimension of a startup’s story." — Francois M., Founder of PULR Technologies

* Francois had recently won 1st place in Canada's Top 100 AI Startups at ALL IN event (2025).

Level Up With Coaching

Courses prepare your founding team, while Coaching prepares the team they delegate to.