Coaching: Lead your brand with confidence
This high-touch coaching for high-stakes branding gives founders the outside perspective, custom strategy, and real-time input they need to become a brand leader in their team and market.
Each session is private, online, and hyper-focused.
Who it is for
Founders at an inflection point, such as post-funding (seed or Series A) or a brand redefine.
Founders who lead vision and GTM strategy;
Heads of marketing or sales who need to unite brand across teams per role and rank;
Experienced leaders navigating change, growth, or repositioning due to competitors.


Unite on a mission for good
Private guidance that clarifies your daily communication so you lead high-stakes brand-led decisions with confidence.
Be heard on what matters
Work through high-stakes talks: Rebrands, exec unity, investor messaging—some decisions need a private sounding board.
Real-time feedback: Bring your pitch deck, team strategy, or brand doc. We will pressure-test it and improve it together.
Express what is essential
Accelerate clarity: Gain precise, personalized input fast—no fluff, no frameworks for 'the average team.'
Lead with confidence: Stop doubting your message. Start owning it—with language your team and market will buy into.
Grounded and guided by a principled process
Calendar cadence:
Custom mindsets, mantras, and methods to clarify your communication and delegate it;
Daily between-session Q&A for projects/tasks;
Weekly online set-up or sync-up call sessions;
Quarterly OKRs planning and progress audits.
From leaders like you:
“CJ was extremely organized, dependable and thorough. He was very good about taking initiative and managing himself, and he often offered helpful suggestions outside of his area of focus. I would highly recommend him.”
— Steve G., Founder and CEO of Plant Prefab
"CJ did a fantastic job explaining this incredible method. CJ’s explanation was clear and easy to follow, allowing us to grasp the concepts effectively. It was truly inspiring!" — Fabricio R., Technical Manager, BRB
Expertise that was decoded over a decade, delivered daily
FAQ
Is this like a course or program?: No. There’s no curriculum—just focused, 1:1 strategy based on your specific OKRs.
How customized is it?: Each session focuses on your brand's unmistakably specific topics.
What can we work on together?: Anything brand-related, from OKRs to daily team tasks.
How do I start?: Book an intro call. We will talk vision, OKRs, scope, and related topics.