Case study: CIRAC

CIRAC's pitch initially lacked clarity, costing investor interest and momentum. After taking part in Investor Deck coaching through CJ, they secured funding from two global agencies with a clear story. Here's how they transformed confusion into conviction—and traction.

Join the waitlist.

* Students who join early receive it at a discount at a price of $2,000. Pricing is subject to change.

Overview

Founder type: Deep tech, pre-seed stage

• Challenge: Disjointed, overly technical deck that confused investors

• Solution: Joined CJ’s investor pitch coaching through Plug and Play's incubator program

• Results: Secured funding from Thailand’s NIA and Australia’s CSIRO

• Outcome: Clear story, confident team, compelling investor deck

The challenge

“We had a robust product and passionate team—but our pitch lacked clarity.” - Paul T., Co-founder

Before working with CJ, the team struggled to communicate their value. Their deck was packed with features, but didn’t tell a story. Branding felt inconsistent, and investors often left conversations confused or disengaged.

“CJ’s structured approach gave us the tools to communicate with confidence.”

Before working with CJ, the team struggled to communicate their value. Their deck was packed with features, but didn’t tell a story. Branding felt inconsistent, and investors often left conversations confused or disengaged.

The solution

The results

“We secured international support from CSIRO and NIA.”

With the new deck:

• Investors instantly understood the vision

• Follow-up meetings increased

• The team felt more confident and united

• Two major organizations funded their work

“What excited us most was the international recognition—and how quickly the pitch got us there.”

Before

• Disjointed, technical, confusing

• Investor disinterest

• Internal misalignment

aFTER

• Cohesive, strategic, credible

• Global funding and excitement

• Team-wide clarity and confidence

tRUE cLARITY WAS VITAL

“This helped us articulate our vision, gain critical support, and position ourselves for sustained growth.”

“Free templates couldn’t have done this. This system gave us something real—clarity that worked.”

The system emphasized:

• Clear structure investors could follow

• Emotional resonance to build belief

• Metrics and proof that made it credible

• Brand consistency that inspired trust

wHY IT WORKED

kEY INSIGHT

“The biggest mindset shift? Learning that a pitch isn’t just facts—it’s a story that builds belief.”

To fundraise, first be clear

Thinking of waiting?: “If we had waited, we would’ve delayed the funding and momentum we needed most. The ROI was immediate.”

Ready to craft a deck that converts?: Join the waitlist to be the first to know when the Investor Deck course launches—and get a bonus template early.

Join the waitlist.

* Students who join early receive it at a discount at a price of $2,000. Pricing is subject to change.