About

Case study: CIRAC

CIRAC's pitch initially lacked clarity, costing investor interest and momentum. After taking part in investor deck coaching through my work, they secured funding from two global agencies with a clear story. Here's how they transformed confusion into conviction—and traction.

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Overview

Founder type: Deep tech, pre-seed stage

Challenge: Disjointed, overly technical deck that confused investors
Solution: Joined my investor pitch coaching through Plug and Play's incubator program
Results: Secured funding from Thailand’s NIA and Australia’s CSIRO
Outcome: Clear story, confident team, compelling investor deck

The challenge

“We had a robust product and passionate team—but our pitch lacked clarity.” - Paul T., Co-founder

Before working with me, the team struggled to communicate their value. Their deck was packed with features, but didn’t tell a story. Branding felt inconsistent, and investors often left conversations confused or disengaged.

“CJ’s structured approach gave us the tools to communicate with confidence.”

Leveraging the fundamentals of storytelling was vital. We focused on structuring the deck to be the appropriate length, writing the substance that fulfilled each slide's topic, and then styling it accordingly to clearly communicate the intent.

The solution

The results

“We secured international support from CSIRO and NIA.”

With the new deck:

Investors instantly understood the vision;
Follow-up meetings increased;
The team felt more confident and united;
Two major organizations funded their work.

“What excited us most was the international recognition—and how quickly the pitch got us there.”

Before

Disjointed, technical, confusing;
Investor disinterest;
Internal misalignment.

aFTER

Cohesive, strategic, credible;
Global funding and excitement;
Team-wide clarity and confidence.

tRUE cLARITY WAS VITAL

“This helped us articulate our vision, gain critical support, and position ourselves for sustained growth.”

“Free templates couldn’t have done this. This system gave us something real—clarity that worked.”

The system emphasized:

Clear structure investors could follow;
Emotional resonance to build belief;
Metrics and proof that made it credible;
Brand consistency that inspired trust.

wHY IT WORKED

kEY INSIGHT

“The biggest mindset shift? Learning that a pitch isn’t just facts—it’s a story that builds belief.”

To fundraise, first be clear

Thinking of waiting?: “If we had waited, we would’ve delayed the funding and momentum we needed most. The ROI was immediate.”

Ready to craft a deck that converts?: Join the waitlist to be the first to know when the Investor Deck course launches—and get a bonus template early.