Speaking Online: Cases
These sample case studies demonstrate that when founders unite, it can unlock their ideas.
View my ever-growing library of online speaking case studies below.
Workshops
Case Study: Founder Workshops for Branding and Go-to-Market
Challenge
Since mid-2020, I have collaborated with Plug and Play across its global accelerator ecosystem to help early-stage founders clarify their brands, strengthen go-to-market strategies, and communicate their vision with greater confidence. Across pre-seed, seed-stage, and international startup cohorts, founders needed practical systems to translate their ideas into clear positioning, investor narratives, and repeatable plans before key milestones such as demo days and fundraising.
Approach
Designed and facilitated approximately 12 interactive 60-minute workshops across 7 Plug and Play programs and regions to-date, including Visa Accelerator (UAE), Seattle, Sustainability & New Materials, Alberta (Canada), Brand & Retail, Arizona, and additional programs as collaboration continues to expand.
Delivered founder education sessions to global cohorts with participants joining from markets including the U.S., Canada, UAE, Israel, Spain, France, Germany, Mexico, China, Japan, England, Turkey, and countries across Africa.
Created customized presentations, worksheets, and all the needed founder education materials.
Guided founders through proprietary frameworks, including flywheels, brand strategy, go-to-market strategy, category positioning, category leadership, network effects, OKRs, pipeline acceleration, and more.
Provided optional post-workshop office hours and 1:1 mentoring to help founders apply concepts to investor pitches, demo day preparation, fundraising conversations, and team execution.
Outcome
Mentored 200+ founders through workshops and earned additional intros to founders from program facilitators.
Expanded from initial workshops into ongoing collaboration across 7 programs and regions, with approximately half of the programs inviting me back for follow-up workshops with new cohorts.
Helped founders:
Prepare stronger investor pitches and fundraising narratives.
Improve demo day presentations by communicating their value proposition more clearly.
Align teams around GTM priorities before scaling execution.
Continued expanding collaboration with additional programs and regional teams seeking founder support.
My Role
I serve as a recurring workshop facilitator and mentor within Plug and Play’s founder ecosystem. I design curriculum, create presentations and proprietary frameworks, develop worksheets, facilitate interactive workshops, lead Q&A sessions, mentor founders, and provide practical guidance connecting brand strategy with go-to-market execution.
In collaboration with Plug and Play
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